Monday, 26 September 2016

Monday, 25 July 2016

Magical Story

The Colgate Strong Teeth packs came to my address two days after I applied for it. My nephew loves opening packages and it would be something he would love, so I took the envelope to my brother's home next day. Being a weekend, my brother had gone to the government office to submit some documents. My sister-in-law was busy with household chores so Amrit was little bored playing with his usual toys. A bell sound and he rushes to open the door and find his favorite uncle standing there. I am his favorite only because I always bring something for him and never scold him.

He is just 6 years old so his smile can easily be bribed for a big bar of chocolate. He started to snatch the bag from my hand for it was the only thing I was holding. It clearly meant that it was for him. I asked him to settle down and get a scissor to open the envelope. He ran to the room and meanwhile I was guessing what could be inside it. I knew it was something like jigsaw puzzles but had not much idea. I was afraid that he might destroy the sofa cover with the scissors so we settled on the carpet. (Yes, I am afraid of my brother). He opened it up and initially got sad seeing some paper covers of colgate. He looked at me both puzzled and disappointed. I laughed and then I cut one of the covers and showed him the inner contents. He didn't like it much and left for his room to get some other toy.



The kid inside me took control and it was one of my dearest thing to cut the cartoon characters from newspapers without leaving any traces of white paper at any edges. I had completely cut two covers and extracted some water creatures when he returned. He recognized the dolphin and octopus from some cartoon. I know I have grown for I hadn't heard their names before. (Sigh! planning to watch them all over again). He then took scissors from my hand and started to cut the star-fish, the easiest one. He was so excited that by the time he finished the star-fish had only three and two half legs. He started asking names and I quickly googled out the two fishes and couldn't find one. Being the smart one, I asked him to name them for they were our new buddies. He named them like sharkano, torty, octapy, barbie, crabbo and I helped him with one, Jack Sparrow.

We arranged them all together and he dragged her mother to show her the collection. He introduced her to everyone and also told her about the superpowers of everyone. I had only told him two, octopus has got magic box which is full of never ending gifts and Minnie holding the magical binocular to see behind walls. He made up all sort of funny powers which made us laugh out loud. It was probably our laughter that every time the powers got weirder. The best one was when he talked about Sher-khan(Lion-fish). He doesn't need a magical power for everyone is always scared of him. I got to know why he named him Sher-khan.

I asked him to make a story but he was in no mood and arranged them all on his bed shelf. When his father came back, he did tell him a nice story. He told him that I got him some nice fishes and tortoise and he has got some lovely pets. My brother looked at me angrily and politely said that they don't have an aquarium. Amrit, quickly responded that they have magical powers and they can stay with him on his bed. His mother asked with anger and amazement, if he had taken them out of the water bucket. Before she could complete her sentence my brother rushed to the room realizing his son's mistake only to find paper cutting beautifully arranged.

We all had a fun filled beautiful day because of colgate.

Visit http://www.colgate.co.in/en/in/oc for more info.
Watch this beautiful video made by colgate.


Thursday, 2 June 2016

Datsun Redi-Go : Fun Freedom Confidence

Datsun is set to launch the Redi-GO this July and is expected to be the most successful car by the company in India. It is expected to be priced at around 2.5 -4 lakhs bracket. It has a quirky design and stands out from other hatchbacks or budget cars available in the Indian market.  For people upgrading their two-wheeler to four it is of great value.



A 799 cc 0.8L three cylinder petrol engine provides an amazing mileage of 25 km/l. The I-SAT engine automatically adjusts the spark timings with fuel quality and power requirement giving a smooth performance. The maximum power can be attained by this is 54PS with maximum torque going up to 72Nm. The 5-speed manual transmission with light gear shift gives smooth control. It also has an impressive ground clearance of 185mm suitable for huge bumps on Indian roads. In terms of dimensions the car is shorter but taller. The stall stance gives enough space for 4 passengers to be in comfort. The company claims a full turn-around with just a 4.7 meter turning radius.

The features which appeal to me the most and drive me to take this out for a spun would be its safety, looks and comfort.

Design:
It is a very attractive cars and steals the eyes. A lot of effort has gone in the making and it does stand out. The fascia also includes a futuristic bumper which is separated from the front grille by a narrow air dam. The headlights and the fog lamps are standard halogen units in a bid to keep the cost of the car down. The side profile includes flared wheel arches and aerodynamic lines that extend into the boot and then onto the other side. Bring the entire family, because there’s more than enough room for everyone. With seating for five along with space for luggage, be ready to make your way through the city along with everyone. The dashboard on your Datsun redi-GO is a thing of beauty. The digital tachometer provides a modern touch, while the drive computer keeps you informed of your current fuel economy. Radio, CD, MP3, USB, Aux-in – it’s all here in one convenient audio system. The Datsun Redi Go will go on sale in five colours red, white, silver, grey and green.



Comfort:
The seats are higher and makes the cabin airy. The Datsun redi-GO's air conditioner has been optimized for Indian weather conditions – Its precisely calculated air circulation ensures that the passengers are comfortable inside, irrespective of the outside temperatures. Datsun redi-GO’s 5-speed manual transmission gives you smooth control, with precise shifting for a more seamless response to your demands. The easy-to-read shift indicator shows the ideal time to shift for maximum efficiency and performance. The front seats get integrated headrests like the rear seats. There is enough headroom and knee-room for two adults in the back while the third person will certainly be a squeeze.



Safety:
In terms of safety you do get a driver-side airbag on the top-of-the-line-variant. High maneuverability at low speeds and stability at high speeds. High bolstering support while cornering. H-shaped torsion beam with double pivot arm gives high stability and cornering performance. Good view of road and surroundings improves driving confidence and safety.

I would love to drive to work in it to maneuver easily in the crowd. The short radius turn-around and high ground clearance would be a boon in the bangalore traffic. I would like to take it for short trips to test it ultimate performance. 

 Fun. Freedom. Confidence. The ultimate Urban Cross - Datsun redi-GO - the capability of a crossover with the convenience of a hatchback. Visit https://www.datsun.co.in/redi-GO.html for more info or to book a test ride.


*Images have been taken from Datsun website. 

Wednesday, 25 May 2016

Dillagi

There is a thin line between flirting(dillagi) and love(ishq). 
This poem tells the difference. 

Music By - Krishna Chalwetkar


Monday, 9 May 2016

Nutrition and Horlicks.

A lazy Saturday afternoon and I get the invite for the Indiblogger meet conducted by Horlicks. Horlicks as a brand has always been the special drink you could get as a child. It was something similar like what kids these days have for paper-boat or other cool-drinks. I remember to steal it from the kitchen and eat because it was just so yummy and my mother won't give it to me more than twice a day. Horlicks has been with me from childhood so the event had an emotional touch attached. The event being organised at Taj was another big factor for going to it.



The event started at 5:30 and was hosted by Anoop. He welcomed us all and soon a friendly interaction and experience of various mothers began. Oh, I forgot to tell that it was Mother's day. A lot of mother's were there and we could also see few dad with kids giving their wife a time off. Most of the mom started blogging while their time off from work during the child birth.

The guest speaker for the day was Jill Castle. Jill, a childhood nutrition expert has more than 25 years of experience. She joyfully told that feeding a toddler was difficult and she has her own personal experience as a mother to vouch for it. She started the discussion with the importance of nutrient for the growth of the child and then later restricted herself to Indian scenario. She stressed how even hidden hunger is a serious problem for the kids.

Next was a session by Oman Khan. After that there was panel session with renowned doctors and nutritionist.

Next we had a quiz session. Our team gave right answers for all the questions asked.

It was a great session and learned a lot about nutrition and its importance. We got two packs of horlicks as a gift. #imuunity4growth.


Tuesday, 12 April 2016

IndiPR - Marketing made easier

It is the presentation which lifts the card trick from the level of the commonplace puzzle to the status of an unforgettable and inexplicable mystery – Jean Hugard

When a business or a product is launched, it is expected to reach the largest number of audience possible. It must be the talk of the town. A great combination of brain, hard work and money is invested and it’s time to be repaid. The whole life-cycle depends on the fact that who is selling it.

The person who is handling your marketing is the most important factor. A genius turns a simple idea into the catchy dialogue. A creative person can boost it up with sometime crazy ideas. Close-up rose to fame with the catchy song in its advertisement which definitely would have looked weird on pen and paper - link. We all have laughed at the hilarious ads made by Fevicol - link. The surf excel ads with cute kids sending a beautiful message have always won our heart- link.

Another important factor to keep in mind is the usability of the resource. Anyone who is familiar with social media knows that advertising on Facebook will give tons of more reach than on Orkut, especially in India. A hoarding on the busy streets cost much more than a narrow lane. Cricketer’s dresses are loaded with their sponsors logos because everyone is going to see it. The art of marketing is to find out the perfect place to position your business.

If one can get a celebrity to say few good words about it then it is the cherry on top of the cake. Every follower of the celebrity is now aware of the existence of your product and has already developed a positive feedback even before finding the details.

Yes, all this costs money, probably bigger than your bank account. If you need to cut short on money then find the new budding talents. That would be a very tedious job, right. Posing an application and then conducting interviews because you will be paying that person for reviews. Reading articles about your product, and then choosing very few of them, for only few actually understood your requirements. What if there was an easy solution to this? Guess what, there is. You are reading this on a blog and what better than to get a blogger to write reviews about your product. They have a well-established blog with dedicated readers. They are the creative bunch and also have their own fan-following. The problem only remains is how to find out these bloggers. Even if we do know one, he/she may be a food blogger and I need a travel or a photography one. The solution to all this is discovered when you come across the largest group of bloggers in India. IndiBlogger found in 2007 is currently the largest blogging community of Indian bloggers.The blog ranges from cooking to tech savvy geeks. They have a good database and recently launched IndiPR.com.

Lets first talk about IndiPR and what it is about. IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles. In short, you upload you requirements and the team will take care to get it fulfilled by some of the top bloggers. The bloggers are chosen on the basis of their IndiPR profile. The business can rate the article on a scale of 1-5 based on quality and relevance.




Businesses of various sizes, including start-ups, can now have their Press Releases published by relevant influencers in less than 72 hours. Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.” Some of the big brands using it are Asus, Oyo rooms, Lenovo, Zee TV, cleartrip, Dell, Tata Motors, Dove, Microsoft, Sony, AirBnb, Shoppers Stop, TOI, etc. IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.
The best part is that they are currently offering a free trial with 5 blog posts.
Contact Information:
Anoop Johnson
contact@indipr.com

Phone - +91-9900-001655 or 0124-4891498

Sunday, 21 February 2016

Outdoors with Gadgets

After a long time I was in the city and an Indiblogger event was happening. The event was organised by the Flipkart so the hopes were high. Being the adventurer, I was super excited about the theme #FlipkartOutdoors. The event was to be held at MangoMist resort and by the reviews given my colleagues, it was to be a good one with various adventure activities.

Woke up early in the morning. Enjoying the cool breeze and a long bike ride of 57km, I reached the resort with checking the google maps several times. Yes, the resort is 57 km from my home. I live in the northern end of Bangalore and the resort is much below the southern end. I reached MangoMist at around 8:00am. I love to be punctual. While opening the invitation on the mail I noticed that 8:00am was the pickup point in Bangalore so no one would be here before 9:30. I had nothing better to do so went on another long ride. I reached back at around 9:30 and everyone had come. We were given the tags by the Indiblogger team.


The event started with dividing everyone in teams. Each team had around 10 members and in total of 7 teams. The director of Electronics department of Flipkart greeted everyone and shared his insight about the growing demand of adventure accessories. Various reputed brands like Sony, Samsung, Garmin, Polaroid Coleman, Altec Lansing and Red and Chief were there.



We Started with the Sony Desk. They had brought Action Cam and giving two to each team for trial. They explained the details and specification of the camera and happily resolved all our queries. They had enough cams and accessories to be distributed to each team. As I am planning to buy an action-cam so was super excited to try this out. They also had RSX100 camera and they nicely explained why SLR cameras is not the only option for photography enthusiast.



The Water Zorbing Video I shot from the Sony Action Cam can be checked below. It had an option of 720p and 1080(HD). I shot it in HD. The sound quality is Amazing. The vibration reduction is also great. The above picture shows the hand mount but the Zorbing video has been shot by the head mount. I triend both of them out and they were very stable. It had ultra wide view. The battery capacity should be more but its rechargable and you can always carry an extra battery. I have used hand mount to capture the video from this cam of hot to setup a tent which is at the bottom of this blog. For more details visit - Sony Action CamBuy It


We next stopped at Garmin, displaying its ForeRunner Watches. It would be loved by the athletes. It helps you keep track of your calories and helps you analyze your workout with various charts and diagrams. It works on GPS and I found it interesting. It looked great on the hand and quite handy to use. They even had a touch screen one. It is purely dedicated for adventure enthusiast so it works accordingly giving great results. For more details Visit - Garmin ForeRunnerBuy It.


Next we moved to Samsung displaying its Gear S2 Smartwatches. Samsung as a brand always amazes us. It runs on Taizen OS with 512MB ram. It has got stainless sleek body. The watch face and belt can be easily customized and you don't need to be dependent on Samsung accessories for it. The watches are available in various kinds of colors and they can always be customized. One exciting feature was that all essential smartphone features were available just with a twist of the screen. For those who are not comfortable with the small touchscreen have got two buttons to use it. Play Music, monitor health, get notifications and even make calls, all with the help of a small device on your hand. For more details Visit - Samsung S2Buy It.




Next We moved to Red and Chief's table showcasing its shoes. They had light weight shoes which were good for running and other adventure activities. Buy It.


Now was the turn of Altec Lansing. The music coming form the corner clearly meant that this was going to be exciting. As soon we reached we found a girl playing with water and speakers. An electronic gadget with water is a deadly combination and that is why altec lansing thought of mixing them together. Their Bluetooth waterproof and shock-proof speakers were ruling. He carelessly threw a speaker to prove that they are sturdy enough. They can be dropped in swimming pool and enjoyed in water. These rechargeable speakers starting at mere 7k are a good choice for music lover for outdoor events. They had a waterproof sport earphone which got stuck in the ear and is good for running and cycling. They even had a challenge to get the earphones out in less than 10 seconds without using hands which showed the confidence they had in the product. For more details visit - Bluetooth Speakers. Buy It.


Then we moved to Polaroid section. They were displaying the famous Polaroid cube. The cube with both 720p and 1080p with 124degree wide-angle lens. It has a magnetic base which will make it stick to any metallic surface. Its great for bike/car enthusiast. Its a 35mm cube making it very handy. It is splash resistant and shockproof. It has a single button control and for changing the resolution of videos you need to open the charging point with help of a coin. They had brought various mounts like monkey stand, tripod mount, bumper case, suction mount and body strap mount. They also had Polaroid photo printer. The pocket size light weighed printer connects to any smartphone with bluetooth. It can used for on the go printing photos as it takes less than 60 seconds to print it.
For more details visit - Polaroid CubeBuy It.


The last was from the brand Coleman, famous for its outdoor gears for camping. They had a wide range of products. Tent, compass, cooler, tiffing box, hydrating bottle, torch, bungee cords, folding chair, etc. I already possessed half of the accessories so wanted to know more about the tent. I have never set up a tent before so was even more excited of a competition where we had to setup our own tent. We were given a demo by the Coleman team, you can find the video below. We won the competition for setting up the fastest tent. We put it up in 113 seconds. Yes, it is that easy to set up a Coleman tent. It was spacious enough for two people and even three can accommodate. As a prize for winning the competition I got a Coleman head mount torch. For more details visit - Coleman TentBuy It.



The Mango Mist had various kind of activities and we had lots of fun.




Flipkart made everyone's day with letting us try amazing gadgets on various fun filled activities. We had various prizes like fastest wall climber, paintball winners, best tweet, highest calorie burned, etc. It was great to be a part of the event.

Monday, 18 January 2016

Gussa


तुम  हसीन , सूरज की उत्तेजना हो, 
तुम ही, कोहिनूर की प्रेरणा हो, 
वीराना रात, मुझे हर पल तड़पाता है, 
सबसे ज्यादा, तेरा गुस्सा याद आता है । 


घूर के देखा, आँखें बड़ी हो जाती थी ,
कुछ न बोलकर , भी तू डरा जाती थी ,
गुस्से  प्यार तुझपर आता है ,
यारा, तेरा गुस्सा याद आता है । 


तू शांत भी है, और चंचल भी, 
सफ़ेद कमल, रंग बिरंगी तितली भी, 
तेरी शरारतें, दिल हंस के रो देता है,
मुझे तेरा गुस्सा याद आता है । 


कुछ न कहा, सब समझ गयी तुम,
आँखों से बातें कर लेते थे हम, 
तुम साथ हो तो, रोना भी अच्छा लगता है,
तेरा गुस्सा बड़ा याद आता है । 


तंग किया, बहुत सताया है तुमने,
डांटा भी, गले लगाया भी तुमने,
तुम हो तो अँधेरा भी रंगीन लगता है,
शायद इसलिए, तेरा गुस्सा याद आता है । 



Monday, 11 January 2016

Gold Morning

Colgate is a brand I have always seen in my family. I have never used any other toothpaste and never felt the need to. When I came to know that colgate is sending gift hampers with a special 360 charcoal gold toothbrush, I was super excited. I was not hoping more than a toothpaste. A huge parcel with a good weight came on my name and I was surprised who sent it. It had no sender's information. Opening it I found this awesome gift box from colgate.



A golden cup for my morning coffee. A golden letter for the details of the event. Looked much like a letter being sent from the king of another kingdom. The special toothbrush was there but I loved the sipper the most. Someone had stolen the sipper from my bicycle and I needed a new one. :)

It was all beautifully packed and parceled and anybody would be excited to see such a gift hamper. I replaced my old toothpaste and was waiting to use it the next morning. When I woke up, I was still half asleep and forgot about having been replaced the toothpaste. I couldn't feel it against the teeth. I pressed it hard till the plastic part of the brush rubbed with my teeth. The bristles were so soft. It was super exciting and I brushed much longer then usual. It was really a good start for the morning. The day was also great as every eye turned once to re-look the shining bottle on my cycle.

The gift hamper of colgate indeed made my morning. I would also recommend the colgate 360 charcoal gold toothbrush to be tried once by everyone. #Colgate360GoldMornings
For everyone, here is the link for it - Colgate-360-Toothbrush-Charcoal-gold